Tuesday, July 01, 2014

What is your #ShamelessPleasure?

What pleasures you that you’re reluctant to admit? No need to be ashamed—confess! Mine has been spilled out!

Herbal Essences made a provocative and scentsual comeback with a stimulating and exciting event held recently at 71 Gramercy. Heralding the return of Herbal Essences is its bold campaign to encourage the pursuit of shameless pleasures. After all, there is no shame in seeking things that make one deliriously happy.

The return of Herbal Essences was marked with an event that had attention-grabbing, thought-provoking monologues about unapologetically admitting and seeking one’s own definition of shameless pleasure. The segment, Shameless Talk, featured two of the most colorful, candid personalities in the social scene—actress/host Kat Alano and writer Erika Paredes. The two talked about their most shameless pleasures, and how women should be empowered to openly chase after what pleasures them. 

Highlight of the event is the playful reveal of TV host/celebrity blogger Divine Lee as the brand ambassador of Herbal Essences. Hot on the heels of appearing in a video where Divine was revealed as the woman behind the moans overheard at a coffee shop, gym, yoga studio and shower room, she gamely confessed her very own shameless pleasure.

“I love taking a shower with Herbal Essences lalo na after a very long day. Sobrang scentsual! When I’m in the shower, I look forward to the refreshing scent of the shampoo. Sarap na sarap ako sa shower experience,” Divine candidly admitted.

Divine takes pride in and celebrates her reputation as a “babaeng bakla”fun, spirited and naughty – headlining the hit podcast Becky Nights and expressing herself on Twitter while sharing her hilarious takes on anything under the sun through her blog www.divinelee.com. She’s also very open in declaring her affections for her boyfriend, actor Victor Basa.

Procter & Gamble Philippines decided on Divine Lee as brand ambassador as she epitomizes what Herbal Essences stands for: the female go-getter who’s naughty and nice, playful, adventure-seeking and unafraid to chase after what she wants.

Inspired by the shameless confessions, the guests were encouraged to share their shameless pleasures publicly. The whole event area was suffused with a natural fragrance to highlight the refreshing scent Herbal Essences gives off, resulting in a scentsual shower experience.

So whether it’s singing along to a teenybopper pop song, stalking someone online or a shower experience which turns out to be the most pleasurable highlight of your day, we encourage you to go ahead and say YES, YES, YES to shameless and scentsual pleasures.

So what's my #shamelesspleasure?? 

 (yes, I am that chocoholic!)

So try the all new Herbal Essences shampoo and conditioner, and again, say YES to scentual pleasures!

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