Tuesday, December 24, 2013


I remember the times whenever I accompany my mom in shoe shopping especially for special occasion purposes. We always visit each and every shoe shop that we can see on the mall to find that one pair that will suit her wants. Since its a special occasion, may it be a wedding, birthday or company party, she is very particular with the design details and always make sure to find an intricate piece to match her fashion. In the end, we find ourselves inside the department store where Figlia mostly showcases their elegant and stylish pieces.

Figlia is a shoe brand which means ‘daughter’ or ‘girl’ in Italian that embodies the image of the ‘ambitious’ and someone who pursues excellence in each endeavor. It projects both style and elegance in wearing the brand.

Bloggers were gathered to join the blog conference for MY BEAUTIFUL SOLE: Figlia Shoe Design Contest where we were introduced to the very humble Mr. Joey Enriquez who pioneered Figlia shoes and who has driven its way to abundant success. 

With such blessing, Charter International Incorporated, the producer of brands such as: Figlia, Figliarina, Sorores, M. Nicole, Shubizz and Barbie adult ladies and girls teens footwear - is launching its first-ever Shoe Design Contest themed - 'My Beautiful Sole'.

The theme of the shoe design contest is self-expressionMy Beautiful Sole. Create a shoe using materials of your choice comply with the theme.


Contest is open to all legal residents of the Philippines at least a high school student. When submitting entries, entrants must submit a government- issued identification card. A photocopy of any of the following valid identification card with photo that may be used as proof (birth certificate, passport, postal ID, or any valid government ID)




1. The theme of the shoe design contest is self-expression—My Beautiful Sole. Create a shoe using materials of your choice comply with the theme.

2. Go to Figlia’s website (www.charterinc.ph) and navigate to the Promos tab for the official entry form. 

3. Print the official entry form and accomplish it. Include your name, contact information and documentation with it as well. 

4. Entries must be submitted on or before *January 31, 2014 at the Figlia Head Office (20th Flr. Centerpoint Bldg., Julia Vargas Ave., Ortigas Center, Pasig City) or drop in drop boxes located at Figlia branches (Shubizz Greenhills, Shubizz Southmall and Shubizz Fairview). Each entry must include the following: (1) A sketch studies of your work. (2) An actual prototype of your designed shoes (created with any of your selected materials) (3) submit along with the prototype (a) JPEG or PNG file of the step- by- step documentation process of the entry construction (with at least 6 photos of the documentation process compiled in 11 x 8.5 inch image size) OR (b)  MP4 or AVI video documentation (minimum of  2 mins and maximum of 6 mins documentation presentation) burned in a CD. Only one (1) entry per person is allowed. By submitting an entry, contestants acknowledge compliance with these contest rules, guidelines & conditions including all eligibility requirements. 

5. Entries will be judged by Joey Enriquez of Figlia Couture and a special set of celebrity guest judges on *February 14, 2014, 3-5 pm at the SM Atrium, Bridgeway 5th Flr. 

6. A fab-load of prizes including a brand new Wacom design tablet awaits the grand winner and his/ her mentor in creating the entry! Two runners up will also be selected and awarded! A participant can only win once, If a name wins more than once, he/ she gets the price of higher value.

*All submitted entries are owned by Charter International Inc.


·Design skills -  creativity with materials used, visual impact, color                        40%
·Construction techniques – materials used, sturdiness, wearability                        30%
·Overall presentation - Figlia factor, appeal, accompanying accessories                 25%
·Incorporation of theme                                                                                       5%
                                                                                               TOTAL            100%



· VENUE: SM Atrium, Bridgeway, 5th Flr.
· DATE: February 14,  2014
· TIME: 3- 5pm
· Witnessed by a DTI representative

Prizes: All winners will be awarded a Starcard Membership from Figlia! That’s 10% off on all Figlia products for a lifetime!

·         GRAND PRIZE WINNER – (2) brand new Wacom unit [for the entrants and his/ her mentor] worth (Php 20, 800.00), 3K worth of Figlia GCs and a Starcard Membership

·         1st Runner-up – 2K worth of Figlia GCs, a pair of Figlia shoes and a Starcard Membership
·         2nd Runner-up – 1k worh of Figlia GCs, a pair of Figlia shoes and a Starcard Membership
·         3rd Runner-up – 1K worth of Figlia GCs and a Starcard Membership
·         4th Runner-up – 1k worh of Figlia GCs and a Starcard Membership

*Winners will be notified via registered mail and phone call. Winners must present any 2 of the following valid ID’s with photo ( i.e. Driver's License, passport, SSS, TIN, NBI clearance).

Winners may claim their prize at the Figlia Head office (20th flr. Centerpoint bldg, Julia Vargas ave Ortigas, Pasig City).

Winners must claim prize within 60 days upon announcement, winners will be notified via email and phone call.  Winners who failed to claim prizes within 60 days will be forfeited with prior to DTI- approval.


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